"Is That Your Best Price?"

A recent article in Myrtle Beach's Sun News reads in part: Bargain hunters - spurred on by a customer-starved industry that has suffered through two years of terrorism, recession, war and, now, disease - have become adept at snaring the best hotel prices. They have learned to book online, call third-party vendors and never end a conversation with a reservations agent without asking, "Is that your best rate?"

Here in Myrtle Beach...

Jack Cox, President of Resort Vacation Services at the Myrtle Beach Resort, agrees. "Just about every caller our reservationists speak to want to know if they’re getting our best rate. Concerned that our guests may worry about prices dropping as the season progresses, we've gone a step further and are now offering what we call our Guaranteed Lowest Rate. It assures our vacationers that their rate can be changed if we ever lower the rate on their type condo. In order to encourage them to reserve now, we’re offering substantial discounts for those vacationers willing to complete their late spring and summer travel plans now.”

Mr. Cox concluded, "We are hoping this Guaranteed Lowest Rate will give us a substantial base of business to build on so that we may not have to offer the last minute deals folks have become accustomed to."